COVERGIRL Newsroom

Ellen is a CoverGirl

CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres

Category:

Tuesday, September 16, 2008 5:08 am PDT

Dateline:

HUNT VALLEY, Md.

Public Company Information:

NYSE:
PG
"Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership – stay tuned for more news"

Beauty giant CoverGirl cosmetics confirms today that the Brand is partnering with Ellen DeGeneres as its newest face. This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty.

Visit www.covergirl.com for more information.

PHOTO CAPTION: Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics. Ads for her first campaign with the brand will appear in January 2009.

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P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head and Shoulders®, MAX Factor®, CoverGirl®, DDF®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Christina Aguilera fragrance, Escada®, Hugo Boss® and Lacoste® fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Marina Maher Communications
Alexis Moses or Lindsay Kamin, 212-485-6800